Three months of App Store metadata work, no code changes, no ad spend

screenshot from one app I have been working on. Keywords blurred. One entered new at 15, another jumped 231 positions to 8. App Store only. What moved it: Title, subtitle and keyword field treated as three separate slots. Never repeat a word across them, the store stitches words together on its own. Singular forms only. No "app", no "best", no spaces after commas in the 100 character field. Locale arbitrage. A US listing also gets indexed off the es-MX keyword field, so that